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ORO COATINGS
ORO was in need of an EXTREME MAKEOVER in branding. The past materials had proven ineffective in communicating the product benefits and in establishing the company as a major player in the coatings market. With this objective in mind, The Ad Firm successfully launched a professional and captivating identity consistently across all marketing channels. Armed with these new materials and a powerful marketing strategy developed by The Ad Firm, ORO was able to secure new dealers and new channels of distribution as well as dramatically increase interest in the product and jump-start sales on an international level.
 
  A few of the tactics implemented for ORO by The Ad Firm include the following:
         
  Logo installer Program Swatch Brochure AIA/CES Course
  Stationery Online Dealer Locator National Ad campaign Contractor Handbook
  Product Photography Take One Brochure PK Session Invitation POP Display
  Website Sales Sheets Installation Instructions  
         
  The Ad Firm has been an invaluable asset in helping ORO communicate a focused brand message to our audience.
We have realized a significant increase in interest in our products as we have utilized the tools and tactics they have developed to boost sales and distribution channels.”    Chris Tidwell, VP of Marketing and Communication
 
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The Ad Firm is a full-service advertising and marketing firm specializing in the creation of brands designed to command
a premium price. We focus on taking commodity driven products and, through powerful, proven re-branding, marketing
and advertising tactics, elevate the perceived value and image in the mind of the target audience.

Our combination of decades of product marketing experience, sophisticated designs, and unique understanding of
how to best integrate technology in the marketing mix, separates our firm from the thousands of design boutiques and
media companies who offer similar services. Find out how The Ad Firm can help you command a premium for your
products and gain market share by re-defining the meaning of your brand.